Tiffany Rolfe just started in her new role as US Chief Creative Officer of R/GA.
For the last 6 1/2 years she was Partner and Chief Creative Officer at one of the first agency/consultancy hybrids, co:collective. Co helps clients grow by aligning organizations around a distinct story and helping them activate across their organization and in the world. They call the approach Storydoing.
Tiffany thrives on developing strategic creative solutions that lead to business and cultural impact. She is particularly proud of her work with ACLU, following the 2016 election, where she led their brand identity and external campaigns. For the last two years, while co has served as lead partner agency for Puma, she oversaw work including recently launching their social justice platform #TeamREFORM, as well and developing their new basketball brand with Jay Z. Prior to that she lead the work with YouTube, overseeing the highly successful YouTube stars campaign, catapulting YouTubers such as Michelle Phan, Tyler Oakley, and Lily Singh. Other clients at co: include Google, Under Armour, Met Life, MoMA, Timberland, and dozens more.
Before co:collective she was Executive Creative Director/VP at Crispin Porter +Bogusky. During her ten years there, the agency became Ad Age’s “Agency of the Decade.” Tiffany led many accounts such as MINI, VW, American Express OPEN, Hulu, Virgin Atlantic, Legacy’s Truth, Bolthouse Farms, Burger King, Microsoft, Old Navy, and Grey Poupon.
Tiffany’s work has been featured in the New York Times, in the Wall Street Journal, Huffington Post, Advertising Age, Adweek, and more. She has received dozens of awards, including Best of show at One Show, a Grand Clio, and the Grand Prix and Titanium Lion at Cannes. Tiffany was named one of Advertising Age’s “Women to Watch.” She currently is on the board of The One Club, a member of Facebook’s Creative Council, and the Ad Council Creative Committee.