EXEC-TOKYO
09-10.07.2019 [TKO-19]

A one-day corporate clinic, designed to give Tokyo’s most influential creative and brand leaders the tools they need to drive – and benefit from – a more diverse, more inclusive corporate culture.

Developed in partnership with leading culture change consultancy, Utopia, as well as renowned academic and EMBA facilitator, Professor David Slocum, the program brings together inspiring case studies, along with pragmatic solutions, and leading-edge research to ensure all in attendance leave with a personalised action plan to drive change within their own organisation.

Program

Day 1
08:45-09:00
Registration
09:00-09:10
Opening

Miki Iwamura (VP, APAC Brand & Marketing and CMO of Japan, Google)
09:10-09:15
Rare Intro

Tara McKenty (Founder of Rare / Google APAC)
Stefanie DiGianvincenzo (Founder of Rare)
09:15-10:00
Icebreaker

Nadya Powell (Founder of Utopia)
Kazuha Okuda (Google APAC)
10:00-10:20
Being Rare and Bold

Keala Kennelly (Award winning pro surfer and Diversity & Inclusion advocate)
10:20-10:50
Panel Discussion 'Value of Rare Voices'

Yosuke Takaku (Google Japan)
Nadya Kirillova (Dentsu)
Alan Swarts (Co-Founder & CEO of Breaker)
Renge Jibu (Facilitator)
10:50-11:00
Break
11:00-11:30
Understanding Diversity & Inclusion : Unpicking the terminology

Nadya Powell (Founder of Utopia)
Kazuha Okuda (Google APAC)
11:30-12:10
Understanding Diversity & Inclusion : Bringing the issues to life

Nadya Powell (Founder of Utopia)
Kazuha Okuda (Google APAC)
12:10-12:45
Understanding Diversity & Inclusion : Key Barriers to Diversity & Inclusion

Nadya Powell (Founder of Utopia)
Kazuha Okuda (Google APAC)
12:45-13:00
Lunch
13:00-13:45
Understanding Diversity & Inclusion : Unpicking the barriers to D&I

Nadya Powell (Founder of Utopia)
Kazuha Okuda (Google APAC)
13:45-14:00
Diversity & Inclusion - Business Case Part One: Business Impact

David Slocum (Professor, Academic Director of RARE)
14:00-14:15
Business Leader Talk: Aesop - Business Impact
Lisa D'Amico (ex-CMO of Aesop)
14:15-14:30
Business Leader Talk: Google - Business Impact

Miki Iwamura (VP, APAC Brand & Marketing and CMO of Japan, Google)
14:30-14:45
Diversity & Inclusion - Business Case Part Two: Creativity & Innovation

David Slocum (Professor, Academic Director of RARE)
14:45-15:00
Diversity & Inclusion - Business Leader Talk: Channel 4 - Creativity & Innovation

Dan Brooke (ex-CMO of Channel 4)
15:00-15:15
Diversity & Inclusion - Business Leader Talk: Shiseido - Creativity & Innovation

Naomi Yamamoto (CCO of Shiseido)
15:15-15:45
Diversity & Inclusion - Business Case Part Three: Strategies for Change

Dan Brooke (ex-CMO, Channel 4)
Naomi Yamamoto (CCO of Shiseido)
Lisa D'Amico (ex-CMO of Aesop)
David Slocum (Professor, Academic Director of RARE)
Miki Iwamura (VP, APAC Brand & Marketing and CMO of Japan, Google)
Kazuha Okuda (Google APAC)
15:45-15:50
Business Case - Segment close and sum-up

David Slocum (Professor, Academic Director of RARE)
15:50-16:00
Break
16:00-16:20
Business Case: Consolidating learning

Nadya Powell (Founder of Utopia)
Kazuha Okuda (Google APAC)
16:20-17:20
Workshop : Building your Action Plan for your organisation

Kazuha Okuda (Google APAC)
17:20-17:35
Workshop: Personal Commitments

Kazuha Okuda (Google APAC)
17:35-17:45
Closing words

Tara McKenty (Founder of Rare / Google APAC)
Stefanie DiGianvincenzo (Founder of Rare)

Practitioners

Miki Iwamura
Vice President, Marketing APAC & Japan
Google
Miki Iwamura

Miki Iwamura is the Vice President of Marketing APAC & Japan for Google. She has led marketing in Japan for Google since 2007, and currently heads consumer marketing for the Asia Pacific region. She is the founder of “Womenwill,” a global initiative to support women through technology, and is also the head of Innovation Japan, an initiative promoting Japanese innovation. She was selected for the Forbes List of 55 Women with a Sense of Mission, and has taught management and marketing at universities.

Before joining Google, Miki served in Directorship and CEO positions for Internet venture companies and luxury brands. She is a graduate of the University of Tokyo and obtained her MBA from Stanford University on a Fulbright Scholarship. Her recent publications include Work Smart - Teams and Technology Expand What You Can Do (Chuokoron-Shinsha Inc.), and Think Future of Marketing (Diamond Harvard Business Review).

Kazuha Okuda
Co-Chair, Rare and Strategy Lead
Brand Studio APAC, Google
Kazuha Okuda

Kazuha joined Google in 2016 and has been leading the strategy for Brand Studio APAC, an internal creative team that develops brand communication for Google across Asia Pacific. Amongst many projects and Rare, she works on the global strategy for Women Will that helps to generate more economic opportunity for women through the power of technology. Before Google, she spent most of her career at the agency working on communication strategy global brands such as Apple, IKEA and Starbucks. and works were credited in awards in and out of Japan. An anthropology major, Kazuha has strong interest in observing and understanding the intersection of culture transcending time and geography on and off work, which led her to take on a passion project to produce a documentary film capturing Jaapnese traditional food culture.

Nadya Powell
Co-founder, Utopia and Innovation Social
Nadya Powell

Nadya Powell, alongside Daniele Fiandaca, is the co-founder of Utopia a culture change business that "Re-wires Business for the Age of Creativity". Utopia drives change through the lenses of purpose, inclusion, and entrepreneurialism and works with brands such as Universal Music, Coca-Cola European Partners, Spotify and Google.

In 2019 Utopia won Consultancy of the Year at the Inclusive Companies Awards. In March 2020, in response to the Covid 19 crisis, Utopia launched Towards Utopia, a Virtual Summit bringing the change-maker community together to support business and their people during this time.

Nadya is also the co-founder of Culture Social, a network of People and Culture Leaders and Change-makers who believe that new ways of thinking about culture will disrupt business for the better. Additionally, she co-founded two Diversity networks and initiatives:
www.thegreatbritishdiversityexperiment.com/ which proves diversity leads to greater creativity;
www.thesowhiteproject.com/ which drives global media attention to the lack of diverse imagery in communications.

Nadya is on the Executive Committee of the British Interactive Media Association (BIMA) as the chair of their Diversity Committee, on the Advisory Council of the London Philharmonic Orchestra. In 2019 she launched the BIMA Inclusion and Diversity in Tech Report, the first report into the experience of diverse individuals in the Tech Industry. In 2020 she launched Creative Differences, a report into how to support the Neurodiverse in the workplace, as part of the commissioning Universal Music team.

Prof. David Slocum
Academic Director
Rare
Prof. David Slocum

David Slocum is the Faculty Director of the Berlin School of Creative Leadership (Steinbeis University) from October 2016 until February 2019, after which he will remain on our Board of Advisors and continue to collaborate as faculty member. Slocum designs, leads, and teaches executive training programs, and is a certified executive coach, with a focus on leadership of the creative and media industries. A sociologist and historian of media, Slocum’s research and teaching have focused broadly on the transformation of film, media and communication industries, the organization and leadership of creative businesses, and the education and training of creative leaders. He also speaks regularly to academic and industry audiences on these topics. His publications, including four books, have examined a range of cultural, historical, and industry issues in media and entertainment. He is currently writing a history of creative leadership.

Slocum previously served as the director of specialized executive education programs at the George Washington University School of Business in Washington, D.C., where he designed and delivered offerings including the STAR EMBA program for individuals, like professional athletes, with strong personal brands, and the ‘On the Board’ fellows program to prepare senior women leaders for placement on corporate boards. Slocum also spent ten years at New York University, as Associate Dean at the NYU Graduate School of Arts and Science and teaching in the Cinema Studies Department and the Art & Public Policy Program in the NYU Tisch School of the Arts. Additionally at NYU, he served as Director of the University-wide Center for Teaching Excellence, was co-founding director of the Diversity Studies Program, operated jointly with the University of Cape Town (UCT), and coordinated the Graduate School’s global outreach and program design and development efforts. Earlier, he directed and taught in the Graduate Media Studies Program at the New School for Social Research.

Slocum was educated at the University of Michigan, Harvard University, and New York University, where he earned a Ph.D. studying sociology and media.

Tara McKenty
Co-Founder, Rare and Creative Lead
Brand Studio APAC, Google
Tara McKenty

At age four, Tara’s kindergarten teacher told her mother that Tara would grow up to be the Prime Minister of New Zealand, or the devil itself. After casting a career in politics aside, and realising red wasn’t her colour, Tara found herself in the halls of Whybin\TBWA Auckland working in advertising. It was here that she and her creative partner gained international attention by floating shares in their creative future, successfully funding themselves to Cannes. During her time at TBWA, Tara had a complete disregard for discipline and convention, she was named in Campaign Magazines Top 50 emerging talent portfolio, and submitted several entries into the pantheon of ABSOLUT work, one of which was the creation of a limited edition ABSOLUT bottle design.

Then Tara decided to swim across the ditch to Sydney where she joined Saatchi & Saatchi. It was here that Tara created a children’s book for OPSM that tested the eyesight of children, which was named by the WARC 100 in 2016 as the most effective marketing campaign in the world. Tara now finds herself at Google where she continues to disrupt the status quo, and as a consequence has won over a hundred international awards during her advertising rebellion.

Stefanie DiGianvincenzo
Co-Founder and Strategic Director
Rare
Stefanie DiGianvincenzo

A copywriter by trade, Stefanie has worked across most of Melbourne’s top advertising agencies, including Clemenger BBDO and DDB. Her entrepreneurial spirit has driven her to found businesses, like Melbourne’s first copywriting agency, Apostrophe. Her love of travel has led her to work abroad – most notably, as Global Creative Lead on Nike Women, out of AKQA London. And her impatience for equality saw her co-found Rare – a side-hustle that grew into Google's global diversity and inclusion platform. Her work has been recognized at every major international award show. She’s sat on a number of award juries, including D&AD and ADC. And she speaks regularly at global conferences, from Semi Permanent to Cannes.

Lisa D’Amico
Founder
Differentiate
Lisa D’Amico

Lisa is a career global marketing leader who has worked on leading Australian and Global brands for over 20 years. She has spent her career observing and influencing consumer behaviour moving between the advertising worlds of Young & Rubicam, Wunderman & DDB, leading marketing thinking across retail, consumer goods and services, automotive, telecommunications, Government, financial services and utilities.

Lisa traversed to ‘the other side’ working in Asia Pacific scaling the Transitions Optical brand and later joining LVMH owned Cloudy Bay (NZ) where she worked closely with the founding winemaker of Cloudy Bay to scale and shift the winery to become a global world class brand and New Zealand destination. Recently she led global marketing for Aesop, working with the founder and CEO to scale the business from 90 to over 240 stores. She introduced and gently infused new thinking in customer experience, brand, data and omni channel into Aesop as it prepared the path towards new ownership.

Lisa currently consults to business and creative senior leaders who are in scale or in need of rejuvenation. She has a deep passion to find ways to inject the latest thinking, humanity, relationships and collective energy to help organisations achieve competitive differentiation and sustainable growth.

Dan Brooke
CMO
Channel 4
Dan Brooke

Dan is a board-level business leader, creative innovator and diversity and inclusion change-maker. He is CEO of Dan Brooke Consulting, whose vision is ‘to help companies do well by doing good’, through developing authentic purpose-driven strategies and executing them both externally to consumers and stakeholders and internally to colleagues and supply chains.

For 8 years prior to this he was Chief Marketing & Communications Officer and Board Champion for Diversity & Inclusion at Channel 4. During Dan’s time Channel 4 was widely recognised for the success of its work in these fields: UK Marketing Society Brand of the Year 2017; Cannes Lions Grand Prix Awards 2016 & 2012; British Arrows Advertiser of Excellence 2016; Campaign Magazine Advertiser of the Year 2015; Creative Review Agency of the Year worldwide 2012; first company ever to be awarded level 5 status in Ernst & Young’s National Equality Standard 2018; Britain’s Best Diverse Company 2016.

Keala Kennelly
World-champion Pro Surfer, Actress
DJ and Activist
Keala Kennelly

Born and raised in the beautiful Hawaiian islands, Keala is one of the best female surfers in the world and arguably the best female big wave surfer on the planet. Keala spent 11 years competing at the highest level on the ASP World Championship Tour finishing runner-up to the World Title in 2003 and throwing down history-making performances at some of the heaviest waves in the world.

Keala’s notable wins include the WCT Women’s event at Teahupoo four times. She became the first woman to tow into big Teahupoo in 2005. Keala won the first ever Women’s Big Wave World Tour event at Nelscott Reef in 2010 and became the first woman to paddle surf Nelscott Reef. She won Best Overall in the inaugural WickrX Super Sessions event culminating at Maverick’s in 2014.

Keala has won three XXL Big Wave Women’s Overall Performance awards. She went on to shatter boundaries even further in July 2015 by towing into one of the biggest waves ever ridden at Teahupoo. Keala made history that day and later by being nominated and then winning the 2016 Barrel of the Year Award at the XXL Big Wave Awards (an award only ever won by men in the past).

Keala currently lives in Honolulu, Hawaii where she strives to be an outstanding positive role model for female empowerment and the LGBT community.

Yosuke Takaku
Head of Shared Service Center
Google Japan
Yosuke Takaku

Joined Google Japan in 2018 to lead the Shared Service Center where Yosuke works with other Googlers with disability to provide internal administrative services. Since Yosuke was diagnosed HIV positive in 2001, he has been actively engaged in education program to prevent HIVs and supporting the HIV-diagnosed among gay communities and worked as an volunteer members for the LGBT parade in Japan. Outside of Google Yosuke continues to works as the Representative Director for JaNP+, Japanese Network of People of Living with HIV/AIDS since 2014.

Nadya Kirillova
Creative Director
Dentsu
Nadya Kirillova

Born in Leningrad USSR and raised around the world, Nadya settled in Japan and joined Dentsu in 2007.

Being copywriter based, she is a creative that works at an intersection of traditional and new advertising. Integrating storytelling, digital and interactive executions, product and service development, she is always searching for new creative possibilities.

She works for a wide range of clients and her projects include ‘Connecting Lifelines’ and ‘Sound of Honda / Ayrton Senna 1989’ for Honda’s Internavi, ‘Two Will’ for Sony’s Sony tablet, ‘Car Radio-Personality’ for Tokyo FM, and ‘2012 Tokyo IMF World Bank Group Annual Meetings’ for the Ministry of Finance.

She has been awarded the Titanium Grand Prix at Cannes, Black Pencil at D&AD, Grand LIA, Golds at Clio and Oneshow, five Grand Prix at Spikes Asia, and Grand Prix at the Japan Media Arts Festival, among many others.

Naomi Yamamoto
Chief Creative Officer
Shiseido
Naomi Yamamoto

A branding and design veteran, Naomi’s career at SHISEIDO spans over 30 years and two continents, with posts in Tokyo, New York and China. She currently leads the Creative Division & Beauty Creation Center––the company’s in-house creative think-tank, which was established more than 100 years ago––orchestrating and supervising the creative development of ShiseidoGroup’s subsidiary brands as well as corporate communications on a global scale. She was recently appointed Deputy Social Value Creation Officer in charge of shaping and communicating the company’s social value and responsibility programs. Working off of the theme Women Of The New Age Take On The World and focusing mainly on branding, new media communication and cultural relevance, her aim is to define and create new values for beauty.