20.05.2019 [LDN-19]

A 1-day leadership accelerator for 30 unusual minds, Leadership Fundamentals will give new leaders from underrepresented groups the skills they need to hit the ground running.

Developed in partnership with Google, Utopia, AKQA, and D&AD, the program features leadership training from co-founder of Utopia and renowned changemaker, Nadya Powell, and inspiring tutorials from London’s top creative leaders. The day will examine the three facets of leadership – your style, your team, your business.


Day 1
Hi, I'm Rare
What am I even doing here? — Nadya Powell
F*ck archetypes — Selma Nicholls
Bee yourself — Stefanie DiGianvincenzo
Leadership and you — Nadya Powell
Your team is your greatest asset — Lucy Jameson
Drop the reins — Masaya Nakade
Leadership and your team — Nadya Powell
If the system doesn't work for you, hack it — Daniele Fiandaca
Go rogue and prosper — Aivory Gaw
Leadership and your organization — Nadya Powell
Question time!
What I wish I'd known then — Tim Lindsay, Ete Davies, Leyya Sattar


Nadya Powell
Co-founder, Utopia and Innovation Social
Nadya Powell

Nadya Powell, alongside Daniele Fiandaca, is the co-founder of Utopia a culture change business that "Re-wires Business for the Age of Creativity". Utopia drives change through the lenses of purpose, inclusion, and entrepreneurialism and works with brands such as Universal Music, Coca-Cola European Partners, Spotify and Google.

In 2019 Utopia won Consultancy of the Year at the Inclusive Companies Awards. In March 2020, in response to the Covid 19 crisis, Utopia launched Towards Utopia, a Virtual Summit bringing the change-maker community together to support business and their people during this time.

Nadya is also the co-founder of Culture Social, a network of People and Culture Leaders and Change-makers who believe that new ways of thinking about culture will disrupt business for the better. Additionally, she co-founded two Diversity networks and initiatives:
www.thegreatbritishdiversityexperiment.com/ which proves diversity leads to greater creativity;
www.thesowhiteproject.com/ which drives global media attention to the lack of diverse imagery in communications.

Nadya is on the Executive Committee of the British Interactive Media Association (BIMA) as the chair of their Diversity Committee, on the Advisory Council of the London Philharmonic Orchestra. In 2019 she launched the BIMA Inclusion and Diversity in Tech Report, the first report into the experience of diverse individuals in the Tech Industry. In 2020 she launched Creative Differences, a report into how to support the Neurodiverse in the workplace, as part of the commissioning Universal Music team.

Daniele Fiandaca
Daniele Fiandaca

Daniele is co-founder of Utopia, a culture change business that re-wires organisations for the Age of Creativity. Utopia’s purpose is to create more purposeful, more inclusive and more entrepreneurial cultures. Clients include Coca-Cola European Partners, LEGO, Universal Music and Virgin.

Alongside Utopia, he co-founded and nurtures a number of communities, which include Brand Social and Innovation Social, which are all focused on accelerating creative and innovative thinking. He is also a leader in the diversity space – he co-founded Token Man and was recently listed by Management Today as one of the Top 30 male Agents of Change.

He has won a Gold Cannes Lion and has co-edited and co-authored a number of books, including Creative Superpowers: Equip yourself for the Age of Creativity.

Selma Nicholls
Look Like Me
Selma Nicholls

Selma Nicholls is CEO and Founder of Looks Like Me, a talent agency that aims to redefine beauty by raising the profile of underrepresented groups in the arts, fashion and advertising world.

The name of the agency, Looks Like Me, was inspired by her three year old daughter, who questioned her own identity when she saw limited imagery of children that looked like her in the media and asked why. With a background in creating content, casting and production, Selma designed and developed tailored workshops, editorials and castings that would open the door for black and ethnic minority groups to be more visible by challenging the status quo in the world of brand communications.

Key achievements, casting advertising campaigns for #SoWhiteProject, Tesco, Sainsbury’s, Warner Music ‘DIVERSIFY’ June Sarpong and passion project ‘Hero In Us All’ that care about connecting with our audiences, championing inclusivity and leading in diversity, making an extraordinary difference to advertising content - being the change we want to see!

Lucy Jameson
Uncommon Creative Studio
Lucy Jameson

Lucy read History at the University of Oxford before starting work in advertising for BMP DDB in 1993. She worked her way up from graduate trainee planner to Global Head of Strategy, working on accounts such as Marmite, the Financial Times, Guardian, Vodafone, VW, Barclaycard, Budweiser, Tropicana, PepsiCo and Unilever.

Lucy then became CEO of Grey London (part of Sir Martin Sorrell’s WPP empire). Grey London was a creative and strategic force to be reckoned with, winning two Grand Prix at the Cannes Festival, becoming D&AD’s most awarded UK agency in 2014 and IPA Effectiveness Agency of the Year.

In 2016, she resigned to set up a new business, Uncommon Creative Studios, with her two partners. During her year of ‘gardening leave’, she interned at Facebook, mentored at Wayra (Telefonica’s start up incubator), worked on brand strategy for charities and became a non-exec Director.

Uncommon launched in September 2017 with a mission to build brands that people in the real world actually wish existed, either working with clients, or creating those brands themselves. To date they have won some brilliant new clients like WWF (animals not wrestling!) and built and launched their own sustainable coffee brand – halo coffee - with compostable capsules which you can put in the food waste just like a tea bag. They have also won global projects for the likes of Converse and in April 2018 launched their first UK campaign for Ovo renewable energy.

Stefanie DiGianvincenzo
Co-Founder and Strategic Director
Stefanie DiGianvincenzo

A copywriter by trade, Stefanie has worked across most of Melbourne’s top advertising agencies, including Clemenger BBDO and DDB. Her entrepreneurial spirit has driven her to found businesses, like Melbourne’s first copywriting agency, Apostrophe. Her love of travel has led her to work abroad – most notably, as Global Creative Lead on Nike Women, out of AKQA London. And her impatience for equality saw her co-found Rare – a side-hustle that grew into Google's global diversity and inclusion platform. Her work has been recognized at every major international award show. She’s sat on a number of award juries, including D&AD and ADC. And she speaks regularly at global conferences, from Semi Permanent to Cannes.

Masaya Nakade
Executive Creative Director
Masaya Nakade

Known to people who work with him as an enigma, Masaya Nakade lives up to that reputation in the digital domain too. A quick Google search of his name reveals...nothing. But that doesn't mean he can be ignored.

Masaya has been fundamental to every award-winning piece of work to come out of the AKQA x Nike partnership over the past 14 years. He's led teams across all Nike brands, from basketball to women's, driven teams to break new ground on behalf of the sports brand, and transformed Nike's global categories in equal measure. An asset to the digital creative landscape, it's fair to say Masaya has shaped the global creative industry – challenging us all to approach advertising in a completely new way.

Aivory Gaw
Executive Director
Aivory Gaw

Aivory has been with AKQA since 2013 as a Client Services Lead, and previously as Associate Planning Director. As the youngest member of London’s leadership team, Aivory is now responsible for driving growth across AKQA’s London studio, and reports to Managing Director, Sam Kelly.

Before joining AKQA, Aivory was at L’Oreal Group, having graduated from the London School of Economics and Political Science. She brings a global perspective to the team, with deep insights into how different cultures and organisations operate - having lived in Paris, Toronto, Manila and New York. Her understanding of the entrepreneurial challenges clients face, and evolving consumer behaviour will also continue to enhance AKQA’s ability to create future brand experiences.

Aivory has an incredible track record of strategic solutions, dynamic experience across disciplines and regions, a knack for innovation, and a passion for diversity.

Tim Lindsay
D&AD Chairman
Tim Lindsay

“In most of the developed world, our industry is very white, very middle class, and poorly gender-balanced at senior levels. We have been talking about these issues for decades, and they have, if anything, got worse not better,” says D&AD CEO Tim Lindsay, a founding partner of Rare.

While social justice and equality are often the premise for those conversations, Tim makes a strong case for focusing on business results and creative solutions instead.

“There’s a ton of evidence that more diverse companies outperform their sector,” he says, calling a more diverse workforce “a key component in producing effective work for the multiethnic, multicultural audiences our clients engage with.”

(It’s no wonder, then, that clients have “begun to demand change with increasing insistence.”) That’s where Rare can play an important role. Tim predicts that the program will “start to generate real changes in attitude, behavior and reality” as it becomes an established part of the international creative calendar.

“Huge positive impact derives from Google’s commitment to the program over time,” he says. “Too many initiatives in our business run out of puff too quickly. And not enough of them join up, meaning that the whole is usually less than the sum of the parts.”

On a personal level, Tim’s already seen some results that are truly exciting: “Without doubt, the pride, pleasure, confidence and excitement the delegates take from the program.”

Ete Davies
Managing Director
Analog Folk
Ete Davies

Ete’s a well-known, long-standing advocate for diversity and inclusion in the UK’s creative industries. Having founded his own initiatives to drive change and show support for London’s BAME community, he first joined Rare as co-chair of the London Leadership Accelerator in 2019 – where he was struck by the rich array of talent that it drew.

“I remember walking into the London Rare Leadership Accelerator, to be part of a panel, looking around at the delegates seeing the breadth of diverse talent and feeling incredibly inspired and hopeful – which only increased as the passion and brilliance of the delegates, came through,” he said.

Ete’s passion for Rare extends beyond the Leadership Accelerator, though. He says the platform – more broadly, in all its iterations – brings people together in a way no other initiative does.

“One of Rare’s key points of difference is the breadth of contributors and talent it has participating in its training and activities, comprising not only an incredibly diverse group of contributors, but also leading agencies, experts, pioneers and partners across the creative industries, as well as D&I organizations.”

Consideration for cultural nuance and regional relevance is also an important differentiator for Rare, Ete says.

“Rare runs a bespoke programme for each region that provides genuinely actionable insights and training. Too many D&I initiatives try a ‘one-size-fits-all’ to the services they provide, but each Rare event is designed to be bespoke and hyper-relevant to the requirements, nuances and context of the region; in everything from the content and speaker tracks, to the terminology used.”

Ete is also a regular speaker at Rare Sessions

A global speaker track that appears at global conferences, and celebrates the power of difference to drive original thinking, innovation and authentic storytelling. The session series has appeared at almost every major creative conference globally – from D&AD to Cannes Lions, and Semi Permanent to Advertising Week.

Leyya Sattar
The Other Box
Leyya Sattar

Leyya Sattar is striving for equality and diversity in the creative industry. Hailing from Manchester, Leyya has been a trail-blazer in her career and in just 3 years she has been promoted from intern to heading up the design division of Make Your Words Work™, a design consultancy based in London. Working directly with companies and not-for-profits to maximise their design capabilities, Leyya has also been instrumental in the ongoing development and growth of Make Your Words Work™ annual In-House Design team awards.

As an Asian, working-class girl in a homogenous creative industry, Leyya decided she wanted to support and recognise the talent and contribution of under-represented minorities in the industry and find new role models – not just for her own career progression but for others like her. After initially supporting two badass women-led entrepreneurial organisations: Flock Global (as UK Director) and SheSays (as Event Co-ordinator), her entrepreneurial mindset then led her to launch her own initiative – The Other Box.

The Other Box is a platform dedicated to increasing diversity in the creative industry.

Leyya recognised more could still be done to spotlight the under-recognised talent of minorities and people of colour in the creative industry and joined forces with Roshni Goyate (a fellow London creative) to change things. Garnering interest from leading media like Channel 4, Huffington Post and BBC Asian Network (to name a few), and they are now developing events and interview series – watch this space.

Frequently Asked Questions

Why do we need Leadership Fundamentals?

Creative and tech departments across the country are lacking in diversity of gender, colour, class, preference and perspective – especially at the top. Underrepresented minds who do manage to secure leadership positions, often find themselves with no role model, and no idea what leadership looks like for them.

The R-London Leadership Fundamentals class hopes to give diverse talent that are new to leadership the tools they need to hit the ground running – and thrive in workplaces that aren’t reflective of who they are.

When and where is the Leadership Fundamentals class?

It will take place at D&AD HQ during the D&AD festival in London, on May 20.

How do I purchase a ticket?

To apply for a ticket, head to the ‘Apply’ section and submit an application. There’s only 30 places available, so applicants will be subject to a review and approval process.

What happens if I can’t make it?

If you can’t make the date, or can’t get the time off work, keep an eye on this site. We’re constantly updating our schedule with new events, all over the world. So chances are, there’ll be another session popping up near you soon.