Ete’s a well-known, long-standing advocate for diversity and inclusion in the UK’s creative industries. Having founded his own initiatives to drive change and show support for London’s BAME community, he first joined Rare as co-chair of the London Leadership Accelerator in 2019 – where he was struck by the rich array of talent that it drew.
“I remember walking into the London Rare Leadership Accelerator, to be part of a panel, looking around at the delegates seeing the breadth of diverse talent and feeling incredibly inspired and hopeful – which only increased as the passion and brilliance of the delegates, came through,” he said.
Ete’s passion for Rare extends beyond the Leadership Accelerator, though. He says the platform – more broadly, in all its iterations – brings people together in a way no other initiative does.
“One of Rare’s key points of difference is the breadth of contributors and talent it has participating in its training and activities, comprising not only an incredibly diverse group of contributors, but also leading agencies, experts, pioneers and partners across the creative industries, as well as D&I organizations.”
Consideration for cultural nuance and regional relevance is also an important differentiator for Rare, Ete says.
“Rare runs a bespoke programme for each region that provides genuinely actionable insights and training. Too many D&I initiatives try a ‘one-size-fits-all’ to the services they provide, but each Rare event is designed to be bespoke and hyper-relevant to the requirements, nuances and context of the region; in everything from the content and speaker tracks, to the terminology used.”
Ete is also a regular speaker at Rare Sessions
A global speaker track that appears at global conferences, and celebrates the power of difference to drive original thinking, innovation and authentic storytelling. The session series has appeared at almost every major creative conference globally – from D&AD to Cannes Lions, and Semi Permanent to Advertising Week.