For one evening, we bring the Rare Exec Tokyo community together to share insights on their journey since their first corporate clinic. It’s an opportunity to discuss progress made, setbacks faced, and challenges overcome. It’s also a moment to celebrate the launch of the official Rare Exec Tokyo white paper – a resource which is set to drive change on mass.
“In most of the developed world, our industry is very white, very middle class, and poorly gender-balanced at senior levels. We have been talking about these issues for decades, and they have, if anything, got worse not better,” says D&AD CEO Tim Lindsay, a founding partner of Rare.
While social justice and equality are often the premise for those conversations, Tim makes a strong case for focusing on business results and creative solutions instead.
“There’s a ton of evidence that more diverse companies outperform their sector,” he says, calling a more diverse workforce “a key component in producing effective work for the multiethnic, multicultural audiences our clients engage with.”
(It’s no wonder, then, that clients have “begun to demand change with increasing insistence.”) That’s where Rare can play an important role. Tim predicts that the program will “start to generate real changes in attitude, behavior and reality” as it becomes an established part of the international creative calendar.
“Huge positive impact derives from Google’s commitment to the program over time,” he says. “Too many initiatives in our business run out of puff too quickly. And not enough of them join up, meaning that the whole is usually less than the sum of the parts.”
On a personal level, Tim’s already seen some results that are truly exciting: “Without doubt, the pride, pleasure, confidence and excitement the delegates take from the program.”
David Slocum is the Faculty Director of the Berlin School of Creative Leadership (Steinbeis University) from October 2016 until February 2019, after which he will remain on our Board of Advisors and continue to collaborate as faculty member. Slocum designs, leads, and teaches executive training programs, and is a certified executive coach, with a focus on leadership of the creative and media industries. A sociologist and historian of media, Slocum’s research and teaching have focused broadly on the transformation of film, media and communication industries, the organization and leadership of creative businesses, and the education and training of creative leaders. He also speaks regularly to academic and industry audiences on these topics. His publications, including four books, have examined a range of cultural, historical, and industry issues in media and entertainment. He is currently writing a history of creative leadership.
Slocum previously served as the director of specialized executive education programs at the George Washington University School of Business in Washington, D.C., where he designed and delivered offerings including the STAR EMBA program for individuals, like professional athletes, with strong personal brands, and the ‘On the Board’ fellows program to prepare senior women leaders for placement on corporate boards. Slocum also spent ten years at New York University, as Associate Dean at the NYU Graduate School of Arts and Science and teaching in the Cinema Studies Department and the Art & Public Policy Program in the NYU Tisch School of the Arts. Additionally at NYU, he served as Director of the University-wide Center for Teaching Excellence, was co-founding director of the Diversity Studies Program, operated jointly with the University of Cape Town (UCT), and coordinated the Graduate School’s global outreach and program design and development efforts. Earlier, he directed and taught in the Graduate Media Studies Program at the New School for Social Research.
Slocum was educated at the University of Michigan, Harvard University, and New York University, where he earned a Ph.D. studying sociology and media.
Claudia Cristovao is Head of Brand Studio APAC since she joined Google exactly a year ago. She studied Communication, Film and Fine Art between Lisbon, Copenhagen, Amsterdam and London. She is an honours graduate at the Gerrit Rietveld Academy in Amsterdam and holds an MA from Saint Martins in London.
Claudia has worked as a writer, brand developer and creative director for Nike, Google, Honda, Adidas, MINI, AMEX and many others, from agencies like W+K, Sid Lee and AKQA. Her projects have included music videos, art installations, digital experiences, social media campaigns or business transformations.
Claudia has been a speaker at the Freer & Sackler Museum, De Appel, AdTech Tokyo and Spikes Asia, amongst other venues. She has been a guest juror and/or speaker for the New York Festivals, Cannes, AdFest, Spikes, W20 and WIRED Hack Awards. Her artworks, which link storytelling and interactivity, have been exhibited across the world, namely at the São Paulo Biennial, the Dakar Biennial, the Guangzhou Biennial, De Appel in Amsterdam and MOCA in San Francisco.
Kazuha joined Google in 2016 and has been leading the strategy for Brand Studio APAC, an internal creative team that develops brand communication for Google across Asia Pacific. Amongst many projects and Rare, she works on the global strategy for Women Will that helps to generate more economic opportunity for women through the power of technology. Before Google, she spent most of her career at the agency working on communication strategy global brands such as Apple, IKEA and Starbucks. and works were credited in awards in and out of Japan. An anthropology major, Kazuha has strong interest in observing and understanding the intersection of culture transcending time and geography on and off work, which led her to take on a passion project to produce a documentary film capturing Jaapnese traditional food culture.
At age four, Tara’s kindergarten teacher told her mother that Tara would grow up to be the Prime Minister of New Zealand, or the devil itself. After casting a career in politics aside, and realising red wasn’t her colour, Tara found herself in the halls of Whybin\TBWA Auckland working in advertising. It was here that she and her creative partner gained international attention by floating shares in their creative future, successfully funding themselves to Cannes. During her time at TBWA, Tara had a complete disregard for discipline and convention, she was named in Campaign Magazines Top 50 emerging talent portfolio, and submitted several entries into the pantheon of ABSOLUT work, one of which was the creation of a limited edition ABSOLUT bottle design.
Then Tara decided to swim across the ditch to Sydney where she joined Saatchi & Saatchi. It was here that Tara created a children’s book for OPSM that tested the eyesight of children, which was named by the WARC 100 in 2016 as the most effective marketing campaign in the world. Tara now finds herself at Google where she continues to disrupt the status quo, and as a consequence has won over a hundred international awards during her advertising rebellion.
A copywriter by trade, Stefanie has worked across most of Melbourne’s top advertising agencies, including Clemenger BBDO and DDB. Her entrepreneurial spirit has driven her to found businesses, like Melbourne’s first copywriting agency, Apostrophe. Her love of travel has led her to work abroad – most notably, as Global Creative Lead on Nike Women, out of AKQA London. And her impatience for equality saw her co-found Rare – a side-hustle that grew into Google's global diversity and inclusion platform. Her work has been recognized at every major international award show. She’s sat on a number of award juries, including D&AD and ADC. And she speaks regularly at global conferences, from Semi Permanent to Cannes.