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Erika Soto-Lamb

Vice President, Social Impact Strategy, Showtime/MTV Entertainment Studios at Paramount Global.

Image of Erika Soto-Lamb wearing gold hoop earrings, purple top and a check blazer.

Erika Soto Lamb drives change on cultural and political issues via powerful and persuasive campaigns. Erika was the founding head of social impact strategy at Comedy Central and now leads action campaigns for a group of ViacomCBS brands including Comedy Central, MTV and VH1. In this role she is a co-founder of Power the Polls, the first national campaign to recruit a new generation of poll workers; a steering committee member for the inaugural Vote Early Day; an advisory board member of the Civic Alliance and the Impact Guild; and a founder of Mental Health Action Day.

Watch Erika Soto Lamb's talk 'Challenging Domination Through Presence' for Rare with Google at ADCOLOR, Los Angeles, 2022 here

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    WHAT MAKES US RARE MAKES US STRONGER
    PRESS AND ROLL MOUSE OVER TO ENTER WEBSITE
    WHAT MAKES US RARE MAKES US STRONGER
    ERASE THE GRAPHIC TO ENTER THE WEBSITE
    RARE ACKNOWLEDGES THE INDIGENOUS LANDS ON WHICH WE WORK AND CREATE