23-25.09.2019 [NYC-19-AW]

Rare lands at Advertising Week in NYC, bringing a cohort of top creatives, thinkers, and makers – all with one mission in mind. To equip you with the kinds of skills, perspectives and insights that our industry is missing.

Learn how to leverage your own unique perspective for more original ideas, how to harness creative collisions for fresher work, and how to negotiate your way to a yes in any situation.


Tea Uglow
Creative Director
Google Creative Labs
Tea Uglow

TL (Tea) Uglow is based in Sydney, Australia and has worked at Google for nearly 10 years, starting Google’s Creative Lab in Europe and moving to Australia in 2012 to build a team that work on experimental projects using Google, Android and YouTube technology in creative ways.

Most of the projects are collaborations with charities, agencies and cultural organizations around the world that help artists and creators explore new forms of creative practice using digital tools.

Previous projects include Editions at PlayLife in a Day, (a YT film with Ridley Scott) and the YouTube Symphony Orchestra(LSO) and partners like the Royal Shakespeare Company, LEGO, NASA and the Science Museum.

TL speaks on innovation around the world: TL's TEDx talk has over 1 million views and writes regularly on digital creativity in print and online. TL is on the board of the Biennale of Sydney (ART) and formerly D&AD (Design) and AWARD (Advertising).

An advocate and mentor to various under-represented groups in the creative industries TL is also a very active and proud parent of two small boys.

Stefanie DiGianvincenzo
Co-Founder and Strategic Director
Stefanie DiGianvincenzo

A copywriter by trade, Stefanie has worked across most of Melbourne’s top advertising agencies, including Clemenger BBDO and DDB. Her entrepreneurial spirit has driven her to found businesses, like Melbourne’s first copywriting agency, Apostrophe. Her love of travel has led her to work abroad – most notably, as Global Creative Lead on Nike Women, out of AKQA London. And her impatience for equality saw her co-found Rare – a side-hustle that grew into Google's global diversity and inclusion platform. Her work has been recognized at every major international award show. She’s sat on a number of award juries, including D&AD and ADC. And she speaks regularly at global conferences, from Semi Permanent to Cannes.

Shannon Finnegan
Artist and Poet
Shannon Finnegan

Shannon is an artist making work about disability culture and access. Her work is often intended specifically for a disabled audience and reflects the humor, vibrance, and nuance of our communities. She’s done projects with The Invisible Dog and the Wassaic Project, and is working on a new project with Friends of the High Line. In 2018, Shannon received a Wynn Newhouse Award and participated in Art Beyond Sight’s Art + Disability Residency. She is currently a resident at Eyebeam in Brooklyn, NY.

Gemma O’Brien
Typographer and Illustrator
Gemma O’Brien

Gemma O’Brien is an Australian artist specialising in lettering, illustration and INSTALLATIONS.

Over the past 10 years, Gemma O’Brien has taken her passion for typography and built a flourishing career around drawing letters. Her bold type, expressive calligraphy and detailed illustration can be seen in advertising campaigns, editorial publications and large-scale murals in galleries and interiors around the world. A number of her projects have received the Award of Typographic

Excellence from the New York Type Directors Club, in 2015 she was recognised as an ADC Young Gun and in 2016, named one of PRINT Magazine’s New Visual Artists: 15 under 30. She has collaborated with numerous global brands and publications including Apple, Google, Adobe, and The New York Times. Beyond her commercial work, Gemma O'Brien is a regular speaker at international conferences and also hosts hand-lettering workshops at design schools, agencies and events.

Reggie Black
Artist, Director and Designer
Reggie Black

Reggie is an international multimedia artist, designer, and director of Mehari Sequar Gallery an independent gallery dedicated to articulating global narratives by examining the world through art located in Washington, DC.

A native Washingtonian, Reggie has spent the last four years living and working throughout Asia. Intersecting hand type artistry, graphic design, typography, abstract paintings, culture, and travel; his work has been exhibited in several international exhibitions in Tokyo, Hong Kong, and Bangkok. Reggie has also exhibited his work domestically.

His art has evolved into graphic design commissions, identity creation, book cover design, branding, exhibition curation, naming and nomenclature, creative direction, product design, and documentary photography. In addition to his visual practices, Reggie also completed the inaugural TED Residency and presented a TED Talk in New York City.

Creating and implementing projects in Seoul, Beijing, Melbourne, New York City, Barcelona, Bali, Taipei, Singapore, Portland, Sydney, Kuala Lumpur, San Francisco, Phnom Penh, Austin, and Christchurch; Reggie aims to continue to connect people around the world through art, design, and global cultural experiences.

Blair Imani
Author and Historian
Blair Imani

Blair Imani is a critically-acclaimed historian, outspoken advocate and activist, and dynamic public speaker. The author of two historical books: Modern HERstory: Stories of Women and Nonbinary People Rewriting History (2018) and Making Our Way Home: The Great Migration and The Black American Dream (2020), she centers women and girls, global Black communities, and the LGBTQ community. She is the co-host of America Did What?!, an educational podcast and anti-racism initiative with Kate Robards. Blair has appeared on Fox News and MSNBC, presented at colleges and universities, spoken at conferences around the world, and delivered powerful talks for organizations and brands including TEDx and GLAAD.

* Photography by Lena Nicholson

Lucile Piovan
Talent Manager
Lucile Piovan

Lucile puts the french in event producer, adding that je ne sais quoi to every experience she curates and creates. Whether she's running a fashion event, staging a creative conference, or wrangling a cohort of unruly rare talent, she does so with passion, gusto, and a certain kind of magic that is unique to her style.

She's renowned – and revered – by those she works with, with a reputation for going the extra mile, blowing audiences' minds, and bringing the talents' stories to life in interesting, compelling ways.

Having worked for some of the world's top brands, including Galeries LaFayette, Semi Permanent and Google, her standards are high. But she reaches them with warmth, fun and charm – making every moment unforgettable.

Prof. David Slocum
Academic Director
Prof. David Slocum

David Slocum is the Faculty Director of the Berlin School of Creative Leadership (Steinbeis University) from October 2016 until February 2019, after which he will remain on our Board of Advisors and continue to collaborate as faculty member. Slocum designs, leads, and teaches executive training programs, and is a certified executive coach, with a focus on leadership of the creative and media industries. A sociologist and historian of media, Slocum’s research and teaching have focused broadly on the transformation of film, media and communication industries, the organization and leadership of creative businesses, and the education and training of creative leaders. He also speaks regularly to academic and industry audiences on these topics. His publications, including four books, have examined a range of cultural, historical, and industry issues in media and entertainment. He is currently writing a history of creative leadership.

Slocum previously served as the director of specialized executive education programs at the George Washington University School of Business in Washington, D.C., where he designed and delivered offerings including the STAR EMBA program for individuals, like professional athletes, with strong personal brands, and the ‘On the Board’ fellows program to prepare senior women leaders for placement on corporate boards. Slocum also spent ten years at New York University, as Associate Dean at the NYU Graduate School of Arts and Science and teaching in the Cinema Studies Department and the Art & Public Policy Program in the NYU Tisch School of the Arts. Additionally at NYU, he served as Director of the University-wide Center for Teaching Excellence, was co-founding director of the Diversity Studies Program, operated jointly with the University of Cape Town (UCT), and coordinated the Graduate School’s global outreach and program design and development efforts. Earlier, he directed and taught in the Graduate Media Studies Program at the New School for Social Research.

Slocum was educated at the University of Michigan, Harvard University, and New York University, where he earned a Ph.D. studying sociology and media.

Liz Jackson
The Disabled List
Liz Jackson

Liz Jackson is the founder of The Disabled List, a design organization that engages in disability as a creative practice. She is also a curator at Critical Axis, a community driven project that collects and analyzes disability representation in media and advertising. In 2018, Jackson created The WITH Fellowship, which partners disabled creatives with top design studios and creative spaces for three-month fellowships. You can learn more about Liz in her personal website, The Girl with the Purple Cane.

Dan Brooke
Channel 4
Dan Brooke

Dan is a board-level business leader, creative innovator and diversity and inclusion change-maker. He is CEO of Dan Brooke Consulting, whose vision is ‘to help companies do well by doing good’, through developing authentic purpose-driven strategies and executing them both externally to consumers and stakeholders and internally to colleagues and supply chains.

For 8 years prior to this he was Chief Marketing & Communications Officer and Board Champion for Diversity & Inclusion at Channel 4. During Dan’s time Channel 4 was widely recognised for the success of its work in these fields: UK Marketing Society Brand of the Year 2017; Cannes Lions Grand Prix Awards 2016 & 2012; British Arrows Advertiser of Excellence 2016; Campaign Magazine Advertiser of the Year 2015; Creative Review Agency of the Year worldwide 2012; first company ever to be awarded level 5 status in Ernst & Young’s National Equality Standard 2018; Britain’s Best Diverse Company 2016.

Tolu Farinto
Culture Change Consultant
Tolu Farinto

Tolu is a socially conscious entrepreneur with the firm belief great businesses and brands do well when they become more than a means to an end for the consumer and become a brand that invests in people and in turn people invest in the business or brand. He has developed a personal brand that puts him at the forefront of championing equality in its many facets but specifically opening up opportunities to aspirational people from disadvantaged backgrounds. He founded his recruitment consultancy/ mentoring company called Limitless Future Achievements in 2011. Since then he has worked with all the major creative agencies in the UK. He is now the co-founder of The Great British Diversity Experiment, a Director and Ambassador of the Young Black Business Awards, a Change Maker at a culture change business Utopia, and the Inclusion & Diversity Champion at The Ideas Foundation.

The Sessions

Hacking Inclusion

3.30pm, Tuesday 24 September

Business leaders across our industry have bought into the benefit of inclusive cultures. But few have managed to implement them within their own organisations. And while it may appear to be a complex challenge, there is a way to shortcut change.

In this workshop, a pioneer of cultural change takes to the stage to equip you with the tools and strategies you need in order to overcome the barriers to inclusion, and drive a more diverse workforce.

Featuring Tolu Farinto

This is Rare

3pm, Wednesday 25 September

We give a brief introduction to Rare, and welcome the audience to the afternoon’s programming – setting the scene for the workshop series, and giving a sense of the Rare Skills to come.

Featuring Stefanie DiGianvincenzo and Tea Uglow

Notice what you notice

3.15pm, Wednesday 25 September

We all have different life experiences. And those life experiences shape how we perceive the world – allowing us to tap into insights and happen on ideas that others wouldn’t.

In this session, you’ll learn from two creators using their own unique experience to create moving art, inclusive experiences and meaningful social change.

Featuring Shannon Finnegan

Colliding creativity

3.45pm, Wednesday 25 September

Homogenous creative teams, with the same style and the same taste, produce predictable work. But diverse teams, built on unique perspectives and differing styles, get to fresh, innovative ideas.

In this workshop, two renowned Rare artists bring their unique styles to one project – and the power of creative collisions unfolds in real time.

Featuring Gemma O’Brien and Reggie Black

Designing with not for

4.30pm, Wednesday 25 September

Never before have brands been so invested in social good. And while we’re seeing many campaigns and products being developed in the spirit of inclusion, few have hit the mark with the communities they’re developed for. Why? Because the teams behind the products made the mistake of designing for communities, rather than with.

In this interactive session, Liz and Dan – two pioneers in the space of inclusive design and creativity – share how we can all create more meaningfully, and innovatively, by working in partnership with the marginalised communities.

Featuring Liz Jackson and Dan Brooke

How to get what you want

5pm, Wednesday 25 September

Pay rises. Maternity leave. Role sharing. Promotions. They’re all tough to negotiate. But often even tougher for minorities. In this session, developed by a US Marine, and delivered by one of the world’s leading Executive Coaches, Prof. David Slocum, you’ll learn tips, tricks and exercises for negotiation that can be applied at all rungs of the corporate ladder.

Featuring Prof. David Slocum

Working with Rare talent

5.30pm, Wednesday 25 September

More than ever, agencies and brands are looking to feature diverse talent in their campaigns and projects. But too often, they underpay Rare talent, overlook their needs, and take advantage of groups who are already marginalised.

In this session, Blair Imani – an activist pioneering for equitable and fair treatment of diverse talent – is joined on stage with Lucile Piovan – the talent manager that she says ‘gets it’.

Featuring Blair Imani and Lucile Piovan