CANNES-LION-CANNES
17-21.06.2019 [CNS-19-CL]

Rare practitioners pop up along the Croisette this June, as part of the Cannes Lions festival.

In a series of panels, workshops and keynotes – featuring world-renowned leaders, thinkers and activists – we’ll discuss the power of difference, the importance of inclusion when it comes to innovation, and how the queer community is driving us forward.

Practitioners

Chaka Sobhani
CCO
Leo Burnett
Chaka Sobhani

Chaka is CCO of Leo Burnett London, with 20 years of experience as an ECD/CD, writer and director.

Before coming to Leo Burnett, Chaka worked on, for and across the biggest broadcasters, brands, programmes, content and agencies. She hasn’t had a conventional advertising career but she has made 1000’s of ads. And campaigns. And shows. She was recruited by David Pemsel and Peter Fincham to set up and run ITV Creative, ITV’s first In-house creative agency, production company and design studio. She then spent a number of years at Mother before joining Leo Burnett. Among many others, she has worked on accounts for Boots, No. 7, Agent Provocateur, Adidas and Coca-Cola and has over a hundred television, film and advertising awards including Campaign Big, National TV Awards (NTA’s), Rose D’Or, Royal Television Society, Bafta, Broadcast and the prestigious Channel of the Year, won by ITV1 for the first time in their history.

Luis Miguel
Creative Chairman and CEO
Alma
Luis Miguel

Luis Miguel is Creative Chairman and CEO of ALMA, the most awarded Hispanic agency in 2018, earning 10 Lions at Cannes Lions International Festival of Creativity.

Innovator, mentor, and example to many, Luis Miguel is passionate about educating a new generation of multicultural advertising professionals and using creative communication to engage communities and address social issues.

Born to Romanian parents and raised in Mexico City, where his advertising career started, Luis Miguel Messianu has worked in both the Latin American and U.S. Hispanic markets. He has played an influential role in the evolution of the multicultural market, testified by his award-winning work for McDonald’s, Coca-Cola, and Nestlé.

In '94 he started his agency, and soon after, McDonald’s and State Farm joined the roster. Twenty-five years later, both clients still trust their multicultural strategy to ALMA. Through his vision and leadership, and by creating a non-conformist culture, ALMA is the largest Hispanic agency in the US. Luis is a founder of the US Hispanic Creative Circle and was elected its first President until last year, when he became Chairman.

In 2019, Luis Miguel was named to the Culture Marketing Council’s Hall of Fame - an initiative that recognizes a select group of visionaries, leaders and luminaries who have made significant contributions to the development and advancement of the Hispanic advertising and marketing field.

Prof. David Slocum
Academic Director
Rare
Prof. David Slocum

David Slocum is the Faculty Director of the Berlin School of Creative Leadership (Steinbeis University) from October 2016 until February 2019, after which he will remain on our Board of Advisors and continue to collaborate as faculty member. Slocum designs, leads, and teaches executive training programs, and is a certified executive coach, with a focus on leadership of the creative and media industries. A sociologist and historian of media, Slocum’s research and teaching have focused broadly on the transformation of film, media and communication industries, the organization and leadership of creative businesses, and the education and training of creative leaders. He also speaks regularly to academic and industry audiences on these topics. His publications, including four books, have examined a range of cultural, historical, and industry issues in media and entertainment. He is currently writing a history of creative leadership.

Slocum previously served as the director of specialized executive education programs at the George Washington University School of Business in Washington, D.C., where he designed and delivered offerings including the STAR EMBA program for individuals, like professional athletes, with strong personal brands, and the ‘On the Board’ fellows program to prepare senior women leaders for placement on corporate boards. Slocum also spent ten years at New York University, as Associate Dean at the NYU Graduate School of Arts and Science and teaching in the Cinema Studies Department and the Art & Public Policy Program in the NYU Tisch School of the Arts. Additionally at NYU, he served as Director of the University-wide Center for Teaching Excellence, was co-founding director of the Diversity Studies Program, operated jointly with the University of Cape Town (UCT), and coordinated the Graduate School’s global outreach and program design and development efforts. Earlier, he directed and taught in the Graduate Media Studies Program at the New School for Social Research.

Slocum was educated at the University of Michigan, Harvard University, and New York University, where he earned a Ph.D. studying sociology and media.

Stefanie DiGianvincenzo
Co-Founder and Strategic Director
Rare
Stefanie DiGianvincenzo

A copywriter by trade, Stefanie has worked across most of Melbourne’s top advertising agencies, including Clemenger BBDO and DDB. Her entrepreneurial spirit has driven her to found businesses, like Melbourne’s first copywriting agency, Apostrophe. Her love of travel has led her to work abroad – most notably, as Global Creative Lead on Nike Women, out of AKQA London. And her impatience for equality saw her co-found Rare – a side-hustle that grew into Google's global diversity and inclusion platform. Her work has been recognized at every major international award show. She’s sat on a number of award juries, including D&AD and ADC. And she speaks regularly at global conferences, from Semi Permanent to Cannes.

Tara McKenty
Co-Founder, Rare and Creative Lead
Brand Studio APAC, Google
Tara McKenty

At age four, Tara’s kindergarten teacher told her mother that Tara would grow up to be the Prime Minister of New Zealand, or the devil itself. After casting a career in politics aside, and realising red wasn’t her colour, Tara found herself in the halls of Whybin\TBWA Auckland working in advertising. It was here that she and her creative partner gained international attention by floating shares in their creative future, successfully funding themselves to Cannes. During her time at TBWA, Tara had a complete disregard for discipline and convention, she was named in Campaign Magazines Top 50 emerging talent portfolio, and submitted several entries into the pantheon of ABSOLUT work, one of which was the creation of a limited edition ABSOLUT bottle design.

Then Tara decided to swim across the ditch to Sydney where she joined Saatchi & Saatchi. It was here that Tara created a children’s book for OPSM that tested the eyesight of children, which was named by the WARC 100 in 2016 as the most effective marketing campaign in the world. Tara now finds herself at Google where she continues to disrupt the status quo, and as a consequence has won over a hundred international awards during her advertising rebellion.

Tea Uglow
Creative Director
Google Creative Labs
Tea Uglow

TL (Tea) Uglow is based in Sydney, Australia and has worked at Google for nearly 10 years, starting Google’s Creative Lab in Europe and moving to Australia in 2012 to build a team that work on experimental projects using Google, Android and YouTube technology in creative ways.

Most of the projects are collaborations with charities, agencies and cultural organizations around the world that help artists and creators explore new forms of creative practice using digital tools.

Previous projects include Editions at PlayLife in a Day, (a YT film with Ridley Scott) and the YouTube Symphony Orchestra(LSO) and partners like the Royal Shakespeare Company, LEGO, NASA and the Science Museum.

TL speaks on innovation around the world: TL's TEDx talk has over 1 million views and writes regularly on digital creativity in print and online. TL is on the board of the Biennale of Sydney (ART) and formerly D&AD (Design) and AWARD (Advertising).

An advocate and mentor to various under-represented groups in the creative industries TL is also a very active and proud parent of two small boys.

Mark Runacus
Co-Founder
Wax/On and Chair, PrideAM
Mark Runacus

Mark is co-founder and Planning Partner of Wax/On, a new kind of hybrid creative and media agency. Previously, he was one of the owners of Karmarama, the UK's leading independent creative agency. He calls himself a planner and a data-driven marketing strategist. He’s most at home devising integrated creative and communication strategies for brands, and he frequently turn his hand to harnessing data for targeting and consumer insight. He has spent quite some time in his career developing and implementing data-driven content strategies and has worked on a number of world-class eCRM programmes including American Express, BT, British Airways, Honda, IBM, Mercedes-Benz, and Sainsbury's.

He champions best practice in digital and data-driven marketing in his role as Non Executive Chair of the DMA (UK) Group.

He’s an active campaigner for diversity – as President of PrideAM, the world's first advertising LGBT+ network, lobbying for LGBT+ diversity in marketing and advertising. He’s also an experienced researcher and am a Certified Member of the MRS.

Liz Jackson
Founder
The Disabled List
Liz Jackson

Liz Jackson is the founder of The Disabled List, a design organization that engages in disability as a creative practice. She is also a curator at Critical Axis, a community driven project that collects and analyzes disability representation in media and advertising. In 2018, Jackson created The WITH Fellowship, which partners disabled creatives with top design studios and creative spaces for three-month fellowships. You can learn more about Liz in her personal website, The Girl with the Purple Cane.

Blair Imani
Author and Historian
Blair Imani

Blair Imani is a critically-acclaimed historian, outspoken advocate and activist, and dynamic public speaker. The author of two historical books: Modern HERstory: Stories of Women and Nonbinary People Rewriting History (2018) and Making Our Way Home: The Great Migration and The Black American Dream (2020), she centers women and girls, global Black communities, and the LGBTQ community. She is the co-host of America Did What?!, an educational podcast and anti-racism initiative with Kate Robards. Blair has appeared on Fox News and MSNBC, presented at colleges and universities, spoken at conferences around the world, and delivered powerful talks for organizations and brands including TEDx and GLAAD.

* Photography by Lena Nicholson

Christopher Kenna
CEO and Co-Founder
Brand Advance
Christopher Kenna

Christopher Kenna is an entrepreneur and marketeer with over 10 years experience and a passion for diversity in marketing and media buying. He’s CEO and Co Founder of Brand Advance, which has launched the industry’s first Diversity driven global media ecosystem across On & Off Line media for agencies and In-house brand teams. BA partners 250+ global platforms across Diversity Media, BAME, LGBTQ+, Female Empowerment, Tech, Disabilities, Lifestyle, Queer (GenZ) Fashion, and many other specialist and hard to reach demographics. Chris is also a board member at PrideAM and – as a mixed race, out gay father – is a strong advocate for diverse content being coupled with authentic placement, within the media owners that reach these communities.'

Sarka Pancochova
Olympic Snowboarder
Sarka Pancochova

Sarka is one of today’s most well-rounded women’s snowboarders.

Coming from the Czech Republic, she has made quite a name for herself. From her 2010, 2014 and 2018 Winter Olympic showings to her backcountry adventures, Pancochova has proven that she can hang with the best of them.

Tiffany Warren
SVP Chief Diversity Officer, Founder
Omnicom, Adcolour
Tiffany Warren

As Senior VP, Chief Diversity Officer for Omnicom Group, Tiffany leads the strategy that enhances the Omnicom vision to be a world class, benchmark company for sustainable diversity and inclusion and aligning this critical practice with the company’s business objectives and clients’ results. She oversees a team focused on Omnicom-wide change efforts for the advancement and retention of top performing talent inclusive of women, people of color and LGBT professionals in an inclusive work culture.

Recognized as a leader in the field of diversity, Tiffany is a talent strategist with 20+ years of championing diverse professionals in the creative industries. In 2005, she founded ADCOLOR, which has launched the ADCOLOR Conference, Awards and FUTURES program. As President of ADCOLOR, she is deeply involved in the direction the creative industries are taking around diversity & inclusion.

In addition to her roles with Omnicom and ADCOLOR, Tiffany serves on the boards of several organizations: the Ad Council, GLAAD, Brotherhood|Sister Sol, American Advertising Federation and The Ghetto Film School.

Tiffany was honored as an Advertising Age Woman to Watch, AAF District 2 'Role Model' Diversity Achievement Award, AAF Hall of Achievement Inductee and The Jack Avrett Volunteer Award Recipient, AAF Pioneer in Diversity Award (Omnicom Group), 4A's MAIP Gladiator Award, the National Association Black Journalists' Patricia L. Tobin Media Professional Award Recipient, The European Diversity Awards' Global Diversity Champion Award, AOL MAKER, the New York Urban League's Frederick Douglass Medallion and the AAF Barton G. Cummings Gold Medal for Distinguished Service, the 4A's 100 People Who Make Advertising Great List, Ebony 100 and John A. Reisenbach Distinguished Citizenship Award, Black Enterprise Top Executive in Diversity 2019

A native Bostonian and the oldest of ten children, Tiffany is a proud graduate of The Winsor School and Bentley University.

Shelley Zalis
CEO
The Female Quotient
Shelley Zalis

Shelley has gone against the grain most of her career, starting in 2000 when she left the corporate world to pioneer online research. Shelley created OTX (Online Testing Exchange), which in just nine years became one of the largest and fastest growing research companies in the world. She sold OTX to Ipsos in 2010, where she led global innovation in over 80 countries.

As the first female chief executive ranked in the research industry’s top 25, Shelley changed the game, brought emotion and passion to the boardroom and has devoted herself to becoming a mentor and friend to women and leaders in her industry. Her most recent endeavor includes launching The Female Quotient and The Girls’ Lounge, which support and mentor women to find their voice, embrace their feminine leadership powers and work together to transform corporate culture for this and future generations of women. Shelley is also a host of a new Bloomberg series titled “Walk The Talk,” focused on gender equality and the critical importance of women in executive leadership.

Shelley is destined to innovate and create meaningful change. She is a strategic partner of the ANA’s AFE #SeeHer initiative and a board member of AWNY, I Am That Girl, Dress for Success, The Women Economic Forum, ColorComm, The Foundation for Exxcellence in Women’s Health and the Women’s Military Symposium. Shelley has been awarded the Ernst & Young Entrepreneur of the Year award, Global Marketing Leadership Award, ARF Great Minds in Innovation Award and AWNY’s Game Changer Award. Shelley has also been inducted into the IRTS Hall of Mentorship and has been honored by girls inc. for her achievements as a business leader. A pioneer, a wife and a mother of three, she successfully juggles between CEO and Mom.

Murray Bell
Founder and Director
Semi Permanent
Murray Bell

As Founder and Director of global creative platform, Semi Permanent, Murray has over 15 years of experience within the creative industries, having programmed live festivals across the world including Sydney, New York, Los Angeles, Hong Kong, London and Stockholm.

He has been curator of many immersive experiences, such as the recent Stanley Donwood / Radiohead retrospective exhibition - The Panic Office, and has been Creative Director of over a decades worth of brand and artist collaborations, such as the interactive story-telling platform, Google Cube and Google Hangouts.

Murray has worked with and interviewed Roman, Francis Ford and Gia Coppola, elusive artist Banksy, Stanley Donwood and Thom Yorke, Scott Dadich and Billy Sorrentino at WIRED, Paula Scher and Natasha Jen of Pentagram, Architect Bjarke Ingels, Directors Mike Mills and Miranda July, Advertising greats David Droga and John Jay, hoteliers such as the late Alex Calderwood of ACE Hotels, The Gentlewoman Editor Penny Martin, athletes Tony Hawk and Kelly Slater, former Director of the MOCA Jeffrey Deitch and many more.

He has also worked closely with organisations such as Google, Facebook, Qantas, Audi, Destination NSW, Telstra, Dropbox, Adobe and Twitter to create meaningful experiences for live and digital audiences.

Murray has a deep knowledge and passion for the power of design and its relationship with innovation.

His unique relationship with the creative community and businesses across the globe provides a rare, neutral platform that acts as a facilitator for authentic collaborations.

Previously the Art Director of Dazed & Confused, Stab and YEN Magazine.

Gemma O’Brien
Typographer and Illustrator
Gemma O’Brien

Gemma O’Brien is an Australian artist specialising in lettering, illustration and INSTALLATIONS.

Over the past 10 years, Gemma O’Brien has taken her passion for typography and built a flourishing career around drawing letters. Her bold type, expressive calligraphy and detailed illustration can be seen in advertising campaigns, editorial publications and large-scale murals in galleries and interiors around the world. A number of her projects have received the Award of Typographic

Excellence from the New York Type Directors Club, in 2015 she was recognised as an ADC Young Gun and in 2016, named one of PRINT Magazine’s New Visual Artists: 15 under 30. She has collaborated with numerous global brands and publications including Apple, Google, Adobe, and The New York Times. Beyond her commercial work, Gemma O'Brien is a regular speaker at international conferences and also hosts hand-lettering workshops at design schools, agencies and events.

Laura Jordan Bambach
Chief Creative Officer of Grey London and Founder of SheSays
Laura Jordan Bambach

Laura Jordan Bambach has been part of the Rare journey since the beginning, as a speaker, but more importantly, in her role as Founder of SheSays – a global network providing mentorship and events for women in advertising and marketing, and one of our D&I org partners. And it’s all because she cares about creativity and the future of the industry.

“We need young diverse talent, but we also have to help that talent grow into leadership – that’s where Rare plays a unique role,” Laura says.

Through her contributions to Rare three years running, Laura has inspired Delegates with the message that “being rare means that you’re contributing to the conversation in a way that no one else can. Bringing your whole self means more groundbreaking ideas are made.

(In her interview for this magazine, Rare Delegate Natasher Beecher called Laura “one of the earliest examples of a passionate, talented and empathetic leader who doesn’t fit the usual mold, yet makes no compromise on creative integrity.”)

Laura has also witnessed how Rare has adapted to each new country that hosts an event. “The needs in London and Tokyo, for example, are so different, and through designing the program with people on the ground, it has been able to change and flex.”

And although Rare has “grown so quickly and so globally,” she says, “it remains true to the spirit of collaboration that it was founded on.”

Cheryl Maas
Olympic Snowboarder and Creator
Cheryl Maas

I’m a Professional snowboarder from the Netherlands. A 3x Olympian, 3x world champion and an Xgames gold medalist.
My expertise are Slopestyle and Big Air. I have gotten several nominees for best female rider and best video part. I’m the first female to ever do the cab double underflip and to land the first backside and switch backside 900’s in competition. I’m an allround snowboarder with many years of experience riding park, pipe, street and backcountry. I have been riding for 24 years and 17 years pro.
Besides snowboarding I love riding motorbikes, go surfing, skateboarding, climbing and mountain biking. I’m a very active person. I’m determent with the things I want to accomplish in live. Being from the Netherlands and having no mountains or snow but becoming a Professional winter athlete has giving me the mentality that you can do anything if you put your mind to it. 
I’m also a mother of 2 beautiful daughters that I love to inspire to follow their dreams and live their own authentic life.
I’m all about the FUN! And making the most of this life.

Mike Davidson
Creative Director
Colenso BBDO
Mike Davidson

Mike is currently a Creative Director at ColensoBBDO in Auckland, New Zealand.

Previous to that he was Head of Art at Saatchi & Saatchi and DDB New Zealand. Colenso is currently: #1 World’s Best and Bravest Agency 2019, Contagious, #3 Most Effective Agency in the World 2019, WARC Effective 100, #8 Most Creative Agency in the World 2019, WARC Creative 100, #6 Best of the Best 2019, WARC.

Mike’s advertising career spans 30 years, including 7 years in New York.

He started as a studio junior at 17 in the pre-desktop publishing era and has a passion for type and indelible imagery.

He has won many national and international awards for his work.

Mike also pursues his passion for painting and print making.

Claudia Cristovao
Head of Brand Studio
Google
Claudia Cristovao

Claudia Cristovao is Head of Brand Studio APAC since she joined Google exactly a year ago. She studied Communication, Film and Fine Art between Lisbon, Copenhagen, Amsterdam and London. She is an honours graduate at the Gerrit Rietveld Academy in Amsterdam and holds an MA from Saint Martins in London.

Claudia has worked as a writer, brand developer and creative director for Nike, Google, Honda, Adidas, MINI, AMEX and many others, from agencies like W+K, Sid Lee and AKQA. Her projects have included music videos, art installations, digital experiences, social media campaigns or business transformations.

Claudia has been a speaker at the Freer & Sackler Museum, De Appel, AdTech Tokyo and Spikes Asia, amongst other venues. She has been a guest juror and/or speaker for the New York Festivals, Cannes, AdFest, Spikes, W20 and WIRED Hack Awards. Her artworks, which link storytelling and interactivity, have been exhibited across the world, namely at the São Paulo Biennial, the Dakar Biennial, the Guangzhou Biennial, De Appel in Amsterdam and MOCA in San Francisco.

Ben Branson
Founder
Seedlip
Ben Branson

Ben is the Founder of Seedlip, the world’s first distilled non-alcoholic spirits. His mission is two fold: Solve the dilemma of ‘what to drink when you’re not drinking’ and continue his family’s 300 years of farming heritage.

Leaving school at 18, Ben began a career in branding working on some of the world’s biggest drinks companies and luxury brands before founding his own design agency and subsequently leaving to pursue Seedlip which launched in November 2015 in Selfridges.

Ben was named as one of the Top 50 most influential people in food and drink by The Telegraph and awarded Young Achiever of The Year by The Drinks Business.

Seedlip is served at the best cocktail bar & best restaurant in the world [The American Bar at The Savoy & Eleven Madison Park] and luxury retailers including Harrods, Fortnum & Mason, Dean & Deluca and Berry Bros & Rudd.

Seedlip is now available in 15x cities including New York, Los Angeles and San Francisco, Sydney & Copenhagen.