Difference is our industry's most powerful tool, and it’s what helps make our best and most memorable work. Celebrating difference in the creative industry is not just important, but essential in propelling us towards a more innovative, more inclusive state.
Founded in 2016 by leading creative directors Tara McKenty and Stefanie Digianvincenzo, Rare with Google was designed to feed the industry pipeline with historically excluded talent; to give individuals the tools and networks they need to thrive at every stage of their career; and to help allies create a more inclusive working environment for them to do so.
Through a program of bespoke training, research, resources, meet-ups and mentorship, this experimental platform-turned-global movement offers a critical foot-in-the-door to those entering the industry as well as ongoing counsel as they rise into leadership positions of their own. Supported by some of the industry’s most recognised creatives and scaled with a global network of agency and academic partners, the program has evolved to offer both global insights and localised knowledge so that no individual, industry or region is left behind.
For the good of culture and creativity, the industry and the individual, we’re Rare with Google.