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Creating Inclusive Work

with Aries Moross

Still frame of Aries Moross on stage at Semi Permanent Sydney.

The inimitable Aries Moross has been around the block and back when it comes to running a creative studio, working with freelance creatives, creating work with some of the greatest brands and names in entertainment, and being a rare creative.

They run Studio Moross in London, and have worked with the likes of Kylie Minogue, Sam Smith, Disclosure, Spice Girls and One Direction.

Here, Aries shares some advice on how to embed inclusivity in creative work – whether it's in the work itself (ie. Who are your clients? Who's working on this project with you?), or within the culture while creating the work (ie. What about pastoral care for employees? Transgender policies?).

With more than 10 years of leading creative projects, Aries Moross' tips are practical, insightful and come from first-hand experience.

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    Still frame of Dr Sanah Ahsan on a stage wearing a red suit.

    dr sanah ahsan: the practice of care and freedom against systems of domination
    Still frame of Erika Soto-Lamb talking speaking at ADCOLOR

    erika soto-lamb: challenging domination through presence
    Still frame of Jimmy Smith: talking to a group of people at ADCOLOR

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    Still frame of Dr Tsedale Melaku from the waist up wearing a floral dress.

    dr tsedale melaku: examining allyship
    Still frame of Aries Moross on stage at Semi Permanent Sydney.

    aries moross: creating inclusive work
    Still frame of Royce Akers on stage at Semi Permanent Sydney.

    royce akers: creating inclusive teams
    Still frame of from the Rare with Google panel discussion with Shantell Wetherall, Royce Akers, Felicia Foxx, Nooky and Aries Moross in front of a LED screen on stage at Semi Permanent 2022.

    shantel wetherall, aries moross, royce akers, nooky and felicia foxx: how to design leadership for change?
    Still frame of Ben Miles and Nooky on stage at Semi Permnanet Sydney 2022.

    we are warriors: nooky & ben miles, ecd r/ga
    Still frame of John C Jay seated on a brown leather sofa with a black shirt and grey trousers.

    john c jay: creating connections
    Still frame of Mama Alto from the waist up wearing cat-eye tortoise shell glasses against a red studio backdrop.

    mama alto: ways to approach boundary setting
    Still frame of Africa Brooke from the waist up against a teal studio backdrop

    africa brooke: three steps to setting boundaries
    Still frame of Aries Moross from the waist up against a yellow studio backdrop.

    aries moross: know your worth and maximise your value
    Still frame of Caroline Casey from the chest up wearing thick round frame glasses against a yellow studio backdrop.

    caroline casey: with labels come limits
    Still frame of Takunda Muzondiwa against a white wall with black and white images on it and a map of Africa.

    takunda muzondiwa: hold onto your heritage
    Still frame of Jimmy Smith wearing a black t-shirt against a white wall.

    jimmy smith: stay rare
    Still frame of Blair Imani in a blue hijab.

    blair imani: the tough gets going
    Still frame of Cheryl Maas from the chest up looking off to the side against a green backdrop with a snowboard in the background.

    cheryl maas: find your unstoppable
    Still frame of Kumi Tominaga against a red studio backdrop.

    kumi tominaga: the upside of discomfort
    Still frame of Jordan Bambach against a blue studio backdrop.

    laura jordan bambach: feel the fear, and do it anyway
    Still frame of Tea Uglow in a beanie with headphones around her neck with a curtain and bookcase in the background.

    tea uglow: if the system doesn't work for you, hack it
    Still frame of Charlie Craggs with their hands clasped together from the chest up against a white curtain with flowers in the foreground.

    charlie craggs: how i tackled bigotry
    Still frame of Sandra Bold in heavy thick frame black glasses with a plant to the right.

    sandra bold: how i started a movement
    Still frame of Bejay Mulenga's profile from the shoulders up.

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    light watkins: finding meaning through meditation
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    robett hollis: lead the movement you wish existed
    Still frame of Alma Har'el on stage at the Rare with Google speaker program Cannes Lions 2019

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    Still frame of Liz Jackson on stage at the Rare with Google speaker program Cannes Lions 2019

    liz jackson: the original hackers
    Still frame of Ete Davies on stage at the Rare with Google speaker program Cannes Lions 2019

    ete davies: leave no one behind
    Still shot of Wangu Chafuwa sat on a stool from waist up.

    rare community: reframing allyship
    Takunda Muzondiwa from the shoudler up against a yellow studio backdrop

    takunda muzondiwa: a spoken word poem on allyship
    Image of Dr Sanah Ahsan smiling from the shoulders up wearing a colourful striped jacket and magenta pink top.

    dr sanah ahsan: psychologist & poet
    Image of Erika Soto-Lamb wearing gold hoop earrings, purple top and a check blazer.

    erika soto-lamb: vice president, social impact strategy, showtime/mtv entertainment studios at paramount global.
    Image of Jimmy Smith in a black t-shirt from the chest up.

    jimmy smith: founder, amusement park
    Image of Dr Tsedale Melaku smiling from the chest up wearing a floral top and red blazer, with silver hoop earrings.

    dr. tsedale melaku: sociologist, assistant professor of management at the zicklin school of business, baruch college (cuny), and author of 'you don’t look like a lawyer: black women and systemic gendered racism'
    Image of Aries Moross' profile standing side on from the chest up wearing a white top with silver jewellery.

    aries moross: illustrator & art director
    Image of Shantell Wetherall laughing, looking down and to the side, wearing a navy blue top with pink translucent eyewear.

    shantel wetherall: writer, podcast host of 'hey aunty!'
    Image of Royce Akers from the shoulders up wearing a white button-up shirt with a colourful checked blazer.

    royce akers: operating partner, mash
    Image of Nooky against a brick wall wearing a black WAW t-shirt with a black cap.

    nooky: indigenous rapper
    Image of Felicia Foxx from the shoulders up wearing a black bucket hat, sunglasses and one earring.

    felicia foxx: performing artist
    Image of We Are Warriors Ben Miles and Nooky standing outside against a brick wall backdrop.

    we are warriors: nooky & ben miles, ecd r/ga
    Black and white photo of John C Jay wearing a coat and shirt.

    john c jay: president of brand creative for fast retailing, owner of uniqlo
    Image of Mama Alto

    mama alto: jazz singer & ceo transgender victoria
    Image of Africa Brook wearing red nail polish and a brown top with her hand resting against her face.

    africa brooke: consultant & writer
    Image of Caroline Casey wearing a black turtleneck, smiling into the camera from the chest up.

    caroline casey: activist & management consultant
    Image of Takunda Muzondiwa

    takunda muzondiwa: spoken word poet
    Image of Blair Imani

    blair imani: author, historian & activist
    Image of Cheryl Maas

    cheryl maas: pro-snowboarder
    Image of Kumi Tominaga

    kumi tominaga: head of japan, creative shop @ meta
    Image of Laura Jordan Bambach

    laura jordan bambach: president & chief creative officer at grey
    Image of Tea Uglow

    tea uglow: creative director
    Image of Charlie Craggs

    charlie craggs: actress, activist, and author
    Image of Sandara Bold

    sandra bold: cco at wunderman thompson benelux
    Image of Bejay Mulenga

    bejay mulenga: entrepeuneur, founder ceo, creative consultant and public speaker
    Image of Light Watkins

    light watkins: speaker, podcaster, author, teacher
    Image of Robett Hollis

    robett hollis: ex-professional snowboarder, entrepenuer, speaker and advisor
    Image of Liz Jackson

    liz jackson: founder of the disabled list
    Image of Malik Al Nasir

    malik al nasir: author, performance poet and filmmaker
    Image of Tara McKenty

    tara mckenty: co-founder of rare with google
    Image of Stefanie DiGianvincenzo

    stefanie digianvincenzo: co-founder of rare with google
    Image of Lo Harris

    lo harris: multidisciplinary artist & illustrator
    Black and white photo for Reggie Black from the shoulders up wearing a brimmed hat.

    reggie black: artist
    Image of Claudia Chinyere Akole

    claudia chinyere akole: artist & illustrator
    Image of Gemma O'Brien

    gemma o'brien: illustrator
    Image of Oliver Costello smiling from the waist up, sitting infront of a fire wearing a black shirt with white illustration.

    oliver costello: director of jagun alliance aboriginal corporation
    Image of Arieta Tegeilolo Talanoa Rika from the chest up against a backdrop of trees with a floral top and black jacket.

    arieta tegeilolo talanoa rika: writer, storyteller & founder of talanoa
    Image of Reg Flowers from the waist up wearing a grey suit and shirt.

    reg flowers: theatre professional and teaching artist
    In front of a pink publicity board, close-up headshot photograph on a pink background of Sulaiman sitting in his power wheelchair at Soho House White City.

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    Double-page scan from the Rare with Google 2020 publication featuring portait of Oliver Costello from the shoulders up.

    oliver costello our work is creation work as told to shantel wetherall
    Double-page scan from the Rare with Google 2020 publication featuring portait of Arieta Tegeilolo Talanoa Rika

    arieta tegeilolo talanoa rika the foundation of recovery interview by shantel wetherall
    Double-page scan from the Rare with Google 2020 publication of Reg Flowers.

    reg flowers flourishing on the fringe interview by shantel wetherall
    Double-page scan from the Rare with Google 2020 publication of Naomi Stead seated on a chair speaking into a microphone.

    naomi stead the architecture of wicked problems interview by shantel wetherall
    Double-page scan from the Rare with Google 2020 publication of Sulaiman Khan and Naheed Rubi Khan.

    sulaiman khan and naheed rubi khan the way forward interview by chris kenna
    An illustrated poster featuring two people in muted greens, reds, oranges and pinks by Lo Harris.

    still i rise by lo harris
    A poster by Reggie Black featuring handwritten Rare with Google mantras in blue, white and grey on a black background.

    adcolor leaders mantras by reggie black
    A typographic artwork by Claudia Chinyere featuring handwritten Rare with Google mantras in various sizes, in white on an orange background.

    rare mantras 2022 by claudia chinyere akole
    A bold, handwritten typographic artwork by Aries Moross featuring handwritten Rare with Google mantras in black and white.

    rare mantras 2021 by aries moross
    A lively, handwritten typographic artwork by Gemma OBrien featuring handwritten Rare with Google mantras in white on a green background.

    rare mantras 2020 by gemma o'brien
    WHAT MAKES US RARE MAKES US STRONGER
    PRESS AND ROLL MOUSE OVER TO ENTER WEBSITE
    WHAT MAKES US RARE MAKES US STRONGER
    ERASE THE GRAPHIC TO ENTER THE WEBSITE
    RARE ACKNOWLEDGES THE INDIGENOUS LANDS ON WHICH WE WORK AND CREATE